The story of Gen Z is one currently being written—one that will continue to morph as they continue to grow up. We can’t predict their defining moments or the key cultural and historical movements that will shape their story, but that doesn’t mean they are unknowable. In fact, maybe our best bet at understanding where Generation Z is going is to take a glance at where they come from.
After all, the characteristics that define a generation tends to be a reaction to, not a reflection of, the generation that came before them. If this is true, then it’s safe to assume that Gen Z is a product of their Gen X and Millennial parents.
So what does that mean for Gen Z?